As the largest marathon in the world, the TCS New York City Marathon is a showcase event for brand partners. The combination of this premier event with New York Road Runners’ connection to nearly 600,000 runners of all ages and abilities has established NYRR as a world-class sports marketing organization. Additional NYRR programming touchpoints include:
- Over 50 official race events per year, including the high-profile NYRR Five-Borough Series
- Special events at the NYRR RUNCENTER featuring the New Balance Run Hub (located at 320 West 57th Street)
- Rising New York Road Runners youth and school engagement
- NYRR Open Run, Global Running Day and a broad range of community-focused initiatives
Partner brands are fully integrated within New York Road Runners member communications, social, experiential, and media initiatives to engage with these audiences throughout the year. Our partnership team can help you develop a customized marketing program.
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