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2017 TCS New York City Marathon Pavilion

The 2017 TCS New York City Marathon Pavilion, free and open to the public, was an entertainment hub and welcome center located at West 67th Street and Central Park West, just steps from the TCS New York City Marathon finish line.

This entertainment hub and welcome center was located at West 67th Street and Central Park West, just steps from the TCS New York City Marathon finish line, and offered food and drinks, official TCS New York City Marathon merchandise, race strategy sessions, film screenings, athlete appearances, panels, giveaways, interactive photo opps, classes, workshops, and more.

View the schedule of events held each day during race week at the Pavilion, and see below for partner activities that were available at the Pavilion throughout race week.

Tata Consultancy Services

Once again, TCS—the title sponsor of the TCS New York City Marathon—joins forces with New York Road Runners to make the 2017 race the most technologically advanced marathon in the world. Explore how technology is enhancing the race experience through the power of robotics, artificial intelligence and more.

Key engagements include virtual reality, the TCS New York City Marathon Chatbot Powered by Tata Consultancy Services and Performance Metrics.

This year, a unique field of notable runners will be outfitted with biometric sensors to track their performance in real time on race day, including: Tiki Barber, former NFL player and NYRR Team for Kids Ambassador, Kathrine Switzer, winner of the 1974 New York City Marathon and the first woman to offiically enter and run the Boston Marathon, and two-time New York City Marathon winner Amanda McGrory. Through Performance Metrics powered by TCS, the participants receive a unique view into their race performance compared to previous races and training runs.

New Balance

Stop by the New Balance Run Concierge for a variety of services to runners and their support crews. Any visitor who has purchased an official TCS New York City Marathon New Balance graphic tee or tech top can receive free apparel customization.*

To further celebrate the finish line emotion, New Balance will have an  NYC Victory Pose photo booth on site, inviting visitors to  become the “Y” in NYC and showcase how they would celebrate reaching their finish line on social media using the brand’s official marathon hashtag #RoadToNYC.

The New Balance Run Concierge will be available on the following dates: from October 29 through November 3.

  • Sunday, October 29: 9:00 a.m.–5:00 p.m.
  • Monday, October 30: 12:00 p.m.–8:00 p.m.
  • Tuesday, October 31: 12:00 p.m.–8:00 p.m.
  • Wednesday, November 1: 12:00 p.m.–8:00 p.m.
  • Thursday, November 2: 11:00 a.m.–7:00 p.m.
  • Friday, November 3: 9:00 a.m.–3:00 p.m.

*This customization excludes the official TCS New York City Marathon New Balance jackets, sweatshirts, and tank tops.


As the official Mattress and Performance Sleep Partner of the TCS New York City Marathon, BEDGEAR PERFORMANCE is a trusted brand used by professional athletes, elite runners, and running enthusiasts from all over the world, as well as life optimizers of all types!

Visit BEDGEAR throughout every day at Pavilion to experience the collection of BEDGEAR PERFORMANCE mattresses, pillows, and sheets, and get product give-aways, Performance Sleep System fittings, and recommendations to help you find your PillowID® to achieve your personal rest and personal best!

Distance runners recognize the need to be mentally and physically at their peak. Proper food, water, and sleep are all part of the preparation that runners put in to achieving their goals—on the race course, raising a family, at work, and in every daily activity. BEDGEAR looks forward to introducing their personalized, performance sleep products to help everyone improve their run on November 5!


Fitbit helps people lead healthier, more active lives by empowering them with data, inspiration and guidance to reach their goals. As the leading global wearables brand, Fitbit designs products and experiences that track and provide motivation for everyday health and fitness.

Fitbit recently introduced its first smartwatch—Fitbit Ionic—that includes personalized guidance, on-device dynamic workouts, relative SpO2 sensor, industry-leading GPS, swim tracking, on-board music, contactless payments and five days battery life. From beginners to experienced athletes, Fitbit’s most advanced device to date offers personal, actionable guidance to motivate you to reach your goals—all while keeping you connected with apps and notifications, no matter what smartphone you have.

Fitbit’s running ambassadors will be providing tips and tricks at the Pavilion for surviving race day; please see the schedule for details.

Hospital for Special Surgery

Join Hospital for Special Surgery performance specialists Pam Geisel and Tiffany Chag, as well as physical therapist Lauren Alix Riccardi, as they teach runners how to effectively strength train effectively and prevent injury during marathon training. Join them at Strength Training and Injury Prevention for TCS New York City Marathon Runners Presented by Hospital for Special Surgery on Monday, October 30 from 5:00 to 6:00 p.m.

Michelob ULTRA

Michelob ULTRA will be engaging with runners at the Pavilion with Happy Hours and Michelob ULTRA branded giveaways.


Tiffany & Co.

Tiffany & Co. has been a partner of New York Road Runners and the New York City Marathon for over 25 years. Tiffany & Co. is the official jewelry and award sponsor of the TCS New York City Marathon. Items from the Honor Your Marathoner collection will be on display at the Pavilion. These limited-edition items are available for purchase at the New York Fifth Avenue, SoHo, and Wall Street stores or at